Our Story

Talina Christine created Preference Premium Haircare with the focus on scalp and hair health and to continually improve her guest's knowledge and attitude about their hair. With a career that spans over 25 years in the beauty industry, Talina’s healthy hair philosophy is the guiding principle for Preference Premium Haircare.

Preference Premium Haircare combines science, sophistication and elements of the Earth to give your hair what it needs most: strength, moisture and growth. Each product is handmade with you in mind. Most of our products are free of sulfates, parabens, PEGs, dyes, artificial fragrance, and mineral oils. All products are formulated with natural, organic and plant-derived ingredients. You will find exotic essential oils such as Neroli, Rose, Jasmine, Chamomile and Geranium in every bottle. Our goal is to provide quality products, to care for the health of your scalp and hair to promote hair growth.